Odoo platform includes a list of useful terms which are considered to be vital within the platform. The main Odoo concepts include:
- Leads
- Prospects (or Opportunities)
- Customers
Leads
A lead is someone who is aware of your company. Typically, this includes everyone in one big group, but you could pay more attention to qualified leads, which are leads that meet certain qualifications to becoming customers. For example, if you’re selling pet products, a qualified lead is someone who has a pet, versus someone who simply likes the cute animal pictures on your blog, but will never buy anything from you.
Prospects
Prospect is a term that is used in relation qualified lead, but usually, a prospect is someone who has had some kind of contact with your company and they are still interested. All prospects are leads, but not all leads are prospects.
Customers
It goes without saying that we all know who the customers are! These are people who made a purchase. You can further separate out people who have made just one purchase and people who have made several purchases or repeat customers.